Developed for Kat Florence Hotels
ELORA Christmas MArket 2025 PRomo
A 40 second animated promo created to promote the Elora Christmas Market in Ontario for it’s 2025 edition.
Kat Florence Hotels requested a 40 second animated promo for their Christmas Market season featuring a character that had been previously developed for another marketing campaign. The project was developed from start to finish over the period of 5 weeks including directing, storyboards, animation, backgrounds and compositing.
The brief provided required to tell a story full of whimsy where our main character is enjoying wrapping some presents in preparation for Christmas before breaking into a full dream sequence flying through the air. Lastly the character was to run through the market inviting people to attend.
Music and sound design was provided by Max Salazar and the final product was displayed on their website landing page as well their various social media including Instagram and Facebook.
Timeline /
3 Weeks
Role /
Director
Storyboard Artist
Animator
Background paint
Compositing
Development process
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Development process 〰️
Storyboards
The film was first storyboarded in order to pitch the idea to the client before proceeding to animate anything, minimizing chance for big changes later down the pipeline.
Animation Stages
The following video provides a closer look at what the different stages of animation looked like for any given scene, starting with the storyboard, animation and layout and finally the fully composited scene with the final background and extra effects.
DESIGN MAterial
Various jewelry pieces based on real ones offered by the Kat Florence brand were designed for this animation.
Different location designs were explored for the final shot of the animation.
Application
The Finished animation was used on the landing page of their website starting November 2025. Additional behind the scenes material was also provided on their various social media.